“What do you want to be when you grow up?” As a naïve seven year old that question appeared both harmless and irrelevant to me. Now, at fifteen, I find it daunting and difficult to respond to. This meant the prospect of work experience made me both anxious and excited.
“What do you want to be when you grow up?” As a naïve seven year old that question appeared both harmless and irrelevant to me. Now, at fifteen, I find it daunting and difficult to respond to. This meant the prospect of work experience made me both anxious and excited. I wanted to go somewhere that differed from the commonplace occupations you are taught growing up (teacher, police officer, vet etc!) and that would inspire me. As I am interested in the visuals and process behind media such as websites, advertisements and magazines, graphic design appealed to me. So here I am at Special Design Studio!
I have recently begun reading Little White Lies and really enjoy the individualistic approach to film and the striking aesthetics that contrast to conventional magazines. Therefore, when set the task of conducting research into independent magazines it did not resemble my expectations of work, but a task I could be enthusiastic about and learn from.
In order to conduct the research I needed to ensure that it related to the specifications of the client and that it was useful. For example, focusing on writing appropriate notes. I did a comparison of the magazines Cereal and Kinfolk; although they may appear similar they are actually quite different. For example, in the issues I looked at, Cereal had a more minimalist layout with a larger focus on upmarket photography and white space where as kinfolk was advertisement-free with a wider range of content such as recipes, interviews and tips (I prefer Kinfolk). Other tasks included exploring existing names, creating possible names and a wish list relating to the magazine’s themes.
Through performing this research I am not only more aware of what magazines exist (and how many) but also of the process of research that occurs before they can be made. I hope to see my work in print one day!