Brand identity/logo design

A logo is a mark that symbolises a business or organisation. A brand identity is the development of a visual style that covers all aspects of your brand – business or organisation. A brand identity starts with the logo and then gives direction for the typefaces and colours used, the style of photography, the positioning of these elements on a printed page, website or on vehicles etc. Its purpose is to create consistency across marketing communications and recognition in the market place.

Brand landscape

When we start a logo or full brand identity project we look closely at all the relevant logos and brand identities used by comparative and associated businesses within that sector. We call it the brand landscape. For example, if you were starting a business manufacturing shampoo we would look at all the other companies and organisations in that field to determine if there was an overall aesthetic (a vernacular) that everyone subscribes to and that is understood by the general public. We would then explore the merits of designing to adhere to that aesthetic or to position leftfield in order to standout and break with the vernacular.

Meaning

We always search for ways of incorporating meaning into the logos we design. The best logos have a visual device relevant to the activity of the business that lingers in the viewers conscious.

See a selection of our brand identity/logo design projects

Print design

We approach print projects as the chance to make something special that will stay on the shelf.
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Website design and build

Web design and build is a methodical process, designed with a goal in mind, whether that’s building a brand, generating leads, selling products, raising funds, filling in a referral form or simply educating and informing people.
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I found the whole process of working with Special Design Studio on the Leading to Change logo design both enjoyable and stimulating. They displayed an intuitive sense of what I wanted and made it easy for us to develop an engaging conversation during the design process.

Simon Delf
Director
Leading to Change
Norwich
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Understand/
research brand landscape

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Thinking/
strategy/
visualising

Blog Anthony Gormley at the UEA Read more