RPA is an independent consultancy providing expert advice to both public and private sector clients around the world. RPA provides high quality and innovative strategic analysis skills to assist decision makers with the development and implementation of sustainable policies.
We were asked to design a new logo.
To reflect the work that RPA undertake and improve the way in which they were perceived by their clients and associate organisations.
A great deal of RPA’s work involves Earth sciences. So a globe was sited as an obvious answer to the logo conundrum. However, they told us that a lot of the research involved minerals, mining, water and other resources that were beneath the surface of the Earth. So we focused on the idea of stripping back the layers so you could see inside. Like peeling an orange. We researched and came across ‘gores’. A gore is a sector of a curved surfaceor the curved surface that lies between two close lines of longitude on a globe and may be flattened to a plane surface with little distortion. We adapted this idea to create the symbol for RPA.
“Having worked with Special Design Studio on the development of our new logo, I can emphatically say I would have no hesitation in recommending them. We set a challenging brief, but the results proved that they listened, understood and interpreted it intelligently and with a unique creativity which sets our logo apart from our competitors.”