We had a blank canvas for this new business and we were hired to help define the brand. By that we mean we were asked to help define what the organisations values were and what they stood for. This helped us to name the business. We researched the sector and presented several options on a name along with a supporting line. Once we had agreement on The Grant Support People. Application. Management. Outcomes., we were able to define how that should be communicated. The Grant Support People is a service – a group of experts who can hold hands with any grant or fund giving organisation through the process of identifying the best recipients through to analysing the outcomes.
Its all about the people. We established a strong, friendly identity that is
“Special Design Studio helped us to define The Grant Support People brand. All the visual material that we have produced with them is streets ahead of anything else in this sector.”