Wherry Yacht Charter takes care of the only surviving fleet of Norfolk Wherries – Hathor, Olive, Norada and White Moth. Its aims are to restore, maintain and preserve, and to commercially charter and enable education on the Wherries.
We were commissioned to undertake a visual rebranding and design a range of marketing communications in order to make the Wherry Yacht Trust a viable attraction for holiday makers, day trippers, schools and businesses.
We needed to help communicate to the general public what the Wherry Yacht Charter actually is and how these unique boats can be enjoyed by all. First we had to raise the standard of their visual branding. A competent and, if possible, attractive logo reassures people and instils confidence. However, in principle we couldn’t find fault with their existing logo. It showed the silhouette of a Wherry with the organisations previous name (Wherry Yacht Charter Charitable Trust) around it in a circle. It was agreed that we should continue with this arrangement but update it – refine it. We re-drew the Wherry Yacht based on models and photographs and added two loops of rope to circle it. We now included the supporting line Keeping History Sailing. Once this was complete we moved onto the promotional brochure work. We needed a good range of photography to cover the three areas of promotion. Photographer Mike Harrington was hired and we managed to overcome the changeable weather, the crazy logistics of sailing a Wherry yacht and the comings and goings of models; both professional and volunteering amateurs. Two days working on the River Bure was a real joy. You can watch a video of the shoot by clicking here.
A lot of attention to detail was put into this work – which reflected the boats themselves. We got a real understanding of the yachts and their history and we were able to convey both their historical importance and the opportunity they present for a really unique holiday experience. The work was highly praised by the organisation and they are now successfully taking bookings.
“We are delighted with our new designs and very happy to be working with Special Design Studio. The logo, brochures and exhibition stands look brilliant and have brought our marketing right up to date.”