Paint Out is a multi-faceted event aiming to redefine en plein air art practice. Paint Out's core event is the premier juried en plein air competition in the United Kingdom, celebrating the talents of national and international artists before a wide and growing audience in the heart of medieval and iconic Norwich – with the addition of an event in picturesque Wells-next-the-Sea on the North Norfolk coast.
Paint Out is building momentum and is establishing itself as part of the cultural calendar. They needed to reassess how they were perceived – and through discussion we created a brief that was to make them appeal to both the traditional and modern artist/art lover.
A logo inspired by an artists palette combines with a collage approach to imagery – using a water coloured background with iconic photographic foregrounds.
“Special Design Studio have proved a valuable design partner, helping us re-imagine our visual communications with great effect.
The work has been really well received and was a factor in Cass Arts decision to join us as a sponsor, as they felt it met their high standards for affiliation.”