Visual identity design
Crown Point Estate comprises a patchwork of nearly eight square miles of farmland on the edge of Norwich beyond Trowse; owned and run by the Colman family since 1872, the estate is also home to Whitlingham Country Park, one of the area’s best-loved nature and leisure spots. Using insights gleaned from a detailed discussion with the client, a visual identity was created that accurately represents the particular character of the business: a contemporary outfit in a rural landscape, yet bordering a busy city, and with a family history it is proud of yet not entirely defined by.