Electric Palace

Categories: Brand Print

This was not so much a 're-brand' as a project to resurrect a brand. The Electric Palace, built in 1911, is one of the oldest purpose-built cinemas to survive complete with its original screen, projection room and ornamental frontage still relatively intact. It is a beautiful building and is at the cultural heart of the community. After years of decline and near-demolition it has been brought back to life with the help of Historic England and The National Lottery Heritage Fund. You can now, once again, regularly see contemporary films and live acts at this wonderful venue.

We started by recreating the typography from the frontage – to create their new logo. Digitising a frontage that is 111 years old, we couldn't help but wonder what the original creator of the work would have thought of it all. Other visual assets were derived from other features around the cinema that we can also use across posters, programmes and social media, etc. We have also chosen a colour palette inspired by colours used throughout the cinema.

"It has been a pleasure to work with Special Design Studio. They are endlessly creative and have always clearly understood the brief, gone the extra mile and delivered beyond expectation! We are very pleased to be working with them in an ongoing basis."