We were commissioned to design the Norfolk Coast Partnership's five year plan document. The role of the Norfolk Coast Partnership is to manage the Norfolk Coast Area of Outstanding Natural Beauty (AONB) on behalf of the four local authorities who share responsibility for it: Norfolk County Council, North Norfolk District Council, Borough Council of King’s Lynn & West Norfolk, and Great Yarmouth Borough Council.

Ally worked with NCP on the editorial direction and structure, while Scott designed the document. A concept was developed to visually illustrate the coast, from the North to the South, taking the reader on a journey. Photographer Liam Bailey was commissioned and the results are a stunning record of the many varied environments and landscapes that make up the Norfolk Coast Area of Outstanding Natural Beauty. Below are a selection of the pages. The full version can be seen here.