Special Design Studio is based in Norwich and creates intelligent, authentic work for many different kinds of client, both regionally and beyond. Special comprises myself, graphic designer Scott Poulson, and as jobs demand, one or more expert associates.

I work flexibly across print, digital and branding, on everything from single posters to all aspects of a major rebrand. I've been a designer for a long time, but I'm still ambitious for my work. With every job I aim to put my name to a design solution that's not only elegant and memorable but also strategically effective. Creatively, I like to follow my own nose, but I also enjoy the process of working with clients to understand who they are and what they need – design only becomes good design when it realises a clear objective.

If a commission features an online element and/or text content, I collaborate with expert associates. Focused, meticulous and an excellent strategist, web developer Clive Portman calmly handles online builds at Special; and when a job calls for words, I work with writer Ally Ireson, whose insightful, exacting approach to a brief produces creative solutions as well as reliably good content. As necessary, I can also draw on a network of other talented regulars, including photographers, design artworkers and printers.