Visual identity design
Packaging design
Art direction
Marketing communications design
Advertising design
Website design
St. Giles are the Makers of Fine Gin. The name was taken from the St. Giles area of Norwich. Research is so important for compelling graphic design – the verdigris colour used in the branding for the original gin label was inspired by the oxidized lightning rod that runs down the tower of St. Giles church, and the angles cut into the typography echo the latticed church windows. Their gins, and now a rum, keep winning awards.